A lot of online business owners tend to believe that all they need to do is list their products or services online and the sales start rolling in. But, it’s not that easy. Even if your website has a ton of traffic, you’re still not guaranteed that you’ll actually make sales.
To truly be successful, it is important for you to understand the sales funnel. This is the process through which someone moves from being just a visitor on your website to becoming a paying customer. The sales funnel describes the movement of a prospect from one point to the other down the purchasing journey, and understanding how to nurture each customer will be key to helping them to move down the sales funnel much more quickly.
Fortunately, there are tools that allow you to nurture leads and grow your reach. Autofunnel – a software built by GetResponse that makes it easy for you to automate the lead nurturing process and convert customers easily. While you focus on the more important parts of your business, Autofunnel can help to ensure that customers stay engaged.
In this article, we’ll explain what Autofunnel is and how it could help you out as you look to optimize your business for sales.
Table of Contents
The Sales Funnel: What Is It, And How Does It Work?
Before we move into the full Autofunnel review, let’s take a quick dive into the sales funnel and its importance for your business.
Simply put, the sales funnel describes the entire process of getting a prospect to visit your page and make a purchase. It describes the entire process that goes on from visiting buying, and it is important for a lead – or a customer if you will – to move seamlessly from one point of the funnel to the next.
Generally, a sales funnel is comprised of the following steps:
- Awareness: Here, the lead sees your offers for the first time.
- Interest: The lead interacts with your products or services and is interested in checking them out.
- Decision: The lead subscribes to your mailing list, and you’re able to nurture them
- Action: Finally, the lead has been nurtured to the point when they buy from you.
When it comes to sales funnels, you should understand that not every lead will move seamlessly from one point to the other. Some leads will move on their own to go and make a purchase, while others will drop off. Leads also move differently – it might take a customer just two days to move through the entire sales funnel, while some might not get through in months.
However, the good news is that you can easily influence leads and help guide them from one point of the sales funnel to the other.
One of the best ways to do that will be to use Autofunnel – a tool that is integrated with the popular GetResponse lead management tool and which can help to expedite the lead nurturing and management process. Our Autofunnel review will help you understand this tool and the benefits that it provides you as a business owner.
An Overview of GetResponse
GetResponse is one of the oldest and most popular email marketing tools in the world. It’s been operating for over 20 years, and it has helped over 300,000 individuals and businesses to effectively grow email lists and expand their reach organically.
Primarily, GetResponse focuses on lead management and nurturing. It provides a suite for building email lists, landing pages, and much more. Whatever you need to constantly reach out to customers and keep them engaged, GetResponse helps you with.
GetResponse allows you to automate your email subscribers and properly monitor all relevant statistics in your marketing campaign. These include click-through rates, open rates, unsubscribers, and much more.
All in all, the uniqueness of GetResponse is the fact that the tool easily encompasses several channels through which you can reach more customers. You can build email campaigns, set webinars, build landing pages, handle customer relationship management (CRM), and do much more.
An Overview of Autofunnel
In its simplest sense, Autofunnel is the ready-made sales funnel software built by and is now integrated into GetResponse.
With Autofunnel, you have an all-in-one suite that allows you to properly build and nurture your sales funnel. You can build your landing page, automate your emails, integrate abandoned cart recovery, and optimize your chances of selling on the internet.
The tool is pre-made sales funnel software that helps you to achieve your sales goals and grow your chances of making money via your business. It is flexible and versatile, and it provides the opportunity for you to go over every part of your sales funnel building and sequences to avoid any guesswork and ensure proper accuracy as you work.
Autofunnel provides over 40 conversion-optimized templates, all built and designed by experts with industry experience. These templates allow you to easily integrate them into your online store and customize them. You can build your product showcase, grow your email list, and display what you have to offer people. Regardless of what you sell or the field your online store belongs to, rest assured that Autofunnel provides a reliable and simple way to ensure lead management.
The Autofunnel tool is available to all GetResponse users. As long as you’re not using GetResponse’s Basic plan, you can access Autofunnel. You can even test it as part of the free trial period on GetResponse to see how it works and whether you’d love it.
Autofunnel Review: Top Features
To understand our Autofunnel review, let’s look at some of the features that the tool offers:
Landing Pages
One of the primary features of Autofunnel is the ability to build landing pages. With Autofunnel, you can access several landing page templates that are already optimized to help you convert leads. You can find templates based on your specific niche, and you get the opportunity to customize them to your preferences.
Essentially, you get the opportunity to integrate landing pages to your store without having to pay additional costs.
Email Marketing
Another primary feature of Autofunnel is Email marketing. Whether you’d like to build a newsletter or a customized marketing campaign, Autofunnel allows you to easily do this.
Even more important is Autofunnel’s ability to help you automate your emails. With automation, you can send emails directly when leads are acquired, thus saving yourself a great deal of time that could be devoted to other critical parts of your business. Automation also puts your lead-conversion campaign on overdrive, allowing you to easily move leads to the “Action” stage of the sales funnel.
Web Forms & Pop-ups
As your business gains momentum and you build proper traffic Autofunnel provides built-in tools for you to convert this traffic into leads and subscribers.
For instance, you can use web forms and integrate them into your landing pages. Simply add the fields you require, and the forms will collect the details on your behalf.
You can also use pop-ups to capture the attention of your visitors. These pop-ups can be set at specific points of their visit, and they help you to grab your visitors’ contact details so you can reach out to them at a later time.
Webinars
Depending on the niche you serve, you could also want to organize webinars and other educational meetups for your leads as you hope to convert them. Instead of paying for a third-party webinar platform, you can use Autofunnel’s built-in webinar organizer.
Autofunnel’s webinar organizer can easily be integrated with your emails and landing pages, so your leads can easily apply and join. It’s seamlessness at its peak.
Social Media Ads
Social media marketing is one thing you can’t do without as an online business owner. About 925 of marketers use social media to reach their customers, according to statistics.
With Autofunnel, you have a feature that allows you to seamlessly create ads for Facebook and Instagram. You can create ads for these platforms in your GetResponse account, customize the ads to your preference, and run the ads based on your budget.
At the same time, Autofunnel allows you to optimize and monitor the statistics of your ads once they begin running – all from your GetResponse account.
Social Ads
Autofunnel also has a tool that helps you create ad copies in minutes. It offers several available templates, all of which have been tailored and optimized for your business and are ready to be deployed. Even if you have little to no experience with designing, the social ads creator is a great tool to use.
A/B Testing & Analytics
A/B tests are an important part of your work. Considering that Autofunnel provides different templates and variations of campaigns, choosing one that will be the best for you can be challenging. However, you can use the A/B testing feature to run tests between two or more variations to find out which will be best for you.
At the same time, Autofunnel provides an analytics suite where you get to view important statistics and metrics for your campaigns. You get to track your performance across every stage of the sales funnel, so you know what works and what needs to be tweaked.
Ecommerce Integration
Since most online business owners create their stores using third-party services like Shopify and WooCommerce, Autofunnel allows you to integrate these tools easily into your store. So, you can get all of its benefits directly and nurture leads that come to your store.
No need to build a new store when you can easily integrate this GetResponse tool into your existing one.
Abandoned Cart Recovery
Abandoned carts are the enemy of every business. And, surprisingly, the rates – 70% according to statistics – are quite high.
Put simply, an abandoned cart occurs when someone comes to your store, places products in their cart, but fails to check out and complete the payment. With Autofunnel, you can set up emails to remind these people to complete their orders when they abandon their carts.
Instead of waiting for them to complete their orders, Autofunnel helps you to go after them directly.
Payment Integration
To improve the ease with which you sell, Autofunnel offers integrations with several top payment processors. These include Square, PayPal, PayU, and Stripe.
How to Create A Sales Funnel With Autofunnel
One of the most practical parts of using Autofunnel is to apply it toward sales funnel creation. As part of our Autofunnel review, let’s examine how to get this done.
Create Your Signup Page
To begin, simply click on the “Create sign up page” button. Here, you get to create the opt-in page – where your prospects are seamlessly converted to leads.
On the opt-in page, you will be able to offer something to your prospects in exchange for their emails.
Autofunnel allows you to enjoy access to several templates. Simply select one, customize it, and ensure that it meets your needs. At the same time, you can conduct an A/B test to check two or more templates and configurations and find which works best for you.
Create Your Autoresponder
The autoresponders are automated emails that you send to your leads once they begin signing up for what you have to offer.
Autofunnel allows you to create different emails and set them up. The tool also provides templates for you to simply get and rewrite email copies. And, it allows you to personalize the emails – an important feature that could significantly bolster your open rates and click-through rates.
Build Your Sales Page
Moving on, it’s time to set up your sales page. This is where you share your offers with the prospects and turn them into paying customers.
The sales page will include your copy page and your order page. You can create engaging copies and import them directly to this page, boosting your chances of making sales.
Upsell Your Page
This is an optional step, but it could be effective for you nonetheless. Here, you create an additional or complementary offer, and it could encourage your leads to buy more than they initially planned from you.
Keep in mind that you don’t have to do so if you don’t have any complementary offers.
Confirm Your Work
When you’re done with it all, go to the confirmation page. This is where you appreciate the customer after they make a purchase and for doing business with you. It’s easy to set up and edit, so you shouldn’t have much of a problem setting it up.
Autofunnel Pricing
Autofunnel is available for all GetResponse pricing tiers – besides the free plan. So, as long as you’re a paying GetResponse user, you will be able to access the tool.
Autofunnel Review: Conclusion
Lead conversion is the secret sauce to selling and making a profit as an online business owner. You need to be able to get customers and move them from one point in the sales funnel to the other, and you need a reliable tool that allows you to get this done while also saving you a lot of stress.
In comparison to another funnel builders such as clickfunnels, autofunnel is really great for business owners for it packs all the necessary tools and features you might need to take your business to the nex level while charging as low as 50% of their competitors’ prices.
For further comparison to help you make better-informed decision, you can read our article on autofunnel vs clickfunnels where we reviewed both services pricing, features, and who they are best suited for.
Our Autofunnel review provides enough information for you to enjoy the tool and make use of it. As long as your business is focused on making profits, Autofunnel is for you!
